National Insulation Contractors’ Exchange Member Spotlights

Creative Challenge

NICE has members from across the country, but it takes pride in having a close, tightknit feel. While there are regular meetings and networking events, NICE sought another way for individuals to learn more about each other—especially new members.

Creative Solution

The team at LJ Creates has created NICE Member Spotlights that are sent to members every month. These spotlights are intended to be quick reads that provide some insight into the member’s company background, some of the issues specific to their geographic market, and personal fun facts. Members also share why they joined NICE and speak to the benefits of their membership. While NICE is a professional organization, this is a simple way for members to feel more connected on a personal level.