Kingston HealthCare

Creative Challenge

Bring awareness to Kingston Healthcare’s premier product lines, stroke and respiratory care by creating a strong brand promise that also educates. Materials that will appeal to potential clients and their families as well as Kingston patients.

Creative Solution

Beginning with extensive research and powerful headines – “When a stroke unexpectedly pauses life, we help you press play again” and “Breathing in Confidence”– detailed, yet straightforward care guides were created as community resources that also highlight the benefits of Kingston’s stroke and respiratory programs. Support materials such as ads, a web page and new patient education materials were also focused around the idea that Kingston can help to create a best-case rehabilitation and care experience for these patients.