Eaton’s Powersource

Creative Challenge

Script and create a simple, yet effective animation encapsulating the whole of Eaton’s PowerSource Web online customer portal. The video is one component of a broad, large-scale re-launch of Eaton’s search, spec and sell tool.

Creative Solution

Utilize essential parts of the brochure and sales presentation efforts and refashion them into a quick and straightforward product introduction. Empowering music and bold graphics tied together at the end with an infographic overview set just the right tone.